L’Oreal Product Launch Show
SEEN Group
@seen_group
@seen_group
seen_group Flaking News! To launch CeraVe haircare and welcome Vichy Dercos to the US, L’Oréal Dermatological Beauty and SEEN Group hosted The Scalp Health Network.
Inspired by a breaking newsroom, the event was designed for beauty media and experts, produced by SEEN BX (Brand Experience) in collaboration with Beauty SEEN (PR & Communications). Kicking off with an expert-led panel, moderated by on-air expert Bobbie Thomas, board-certified dermatologists Dr. Doris Day and Dr. Uchenna Okereke spoke alongside leading scientist and hair specialist at L’Oréal Group, Christina Bishop, and Senior Vice President & Head of Professional Sales and Marketing of CeraVe, Tom Allison, about CeraVe and Vichy Dercos innovations in scalp health to combat dandruff.
Personalized hair washes and scalp analyses helped guests understand their own scalp health.
The event achieved over a 97% social coverage conversion within the first 48 hours, with over 158x brand mentions across Instagram and TikTok, garnering over 1.6M impressions.
🪄 Event concept & production – SEEN BX
🪄 Guestlist – Beauty SEEN
Inspired by a breaking newsroom, the event was designed for beauty media and experts, produced by SEEN BX (Brand Experience) in collaboration with Beauty SEEN (PR & Communications). Kicking off with an expert-led panel, moderated by on-air expert Bobbie Thomas, board-certified dermatologists Dr. Doris Day and Dr. Uchenna Okereke spoke alongside leading scientist and hair specialist at L’Oréal Group, Christina Bishop, and Senior Vice President & Head of Professional Sales and Marketing of CeraVe, Tom Allison, about CeraVe and Vichy Dercos innovations in scalp health to combat dandruff.
Personalized hair washes and scalp analyses helped guests understand their own scalp health.
The event achieved over a 97% social coverage conversion within the first 48 hours, with over 158x brand mentions across Instagram and TikTok, garnering over 1.6M impressions.
🪄 Event concept & production – SEEN BX
🪄 Guestlist – Beauty SEEN